By Brian Mazique Contributor Forbes
Get used to NBA 2K being the most dominant basketball video game in the world for the foreseeable future. The hoops series already had a stranglehold on the market with a superior product when compared to NBA Live, but the grip on the top spot got even tighter on Tuesday when the NBA, NBAPA, and 2K announced a new partnership extension that is reportedly a seven-year deal worth $1.1 billion.
“The NBA has been an outstanding partner throughout the history of the NBA 2K franchise, contributing significantly to its unparalleled success and the ability to grow its audience around the world across a myriad of platforms and offerings,” said Strauss Zelnick, Chairman, and CEO of Take-Two, per a press release provided by the NBA. “We’re thrilled to be in business with Adam and the entire team at the NBA, and enter into the longest-ever partnership extension between our organizations. Together, we’re confident that we will continue to find new and innovative ways to captivate and engage basketball fans, and expand further the success of the NBA 2K brand.”
The NBA 2K series has been around since 1999 when it debuted on the Sega Dreamcast. Over its 20-year existence, it has continually escalated in popularity, and last year’s game, NBA 2K18 sold more than 10 million copies worldwide.